The short version
I've spent 15+ years in sales and business development, working with teams across B2B media and medical device manufacturing.
My experience has taught me what separates sales teams that scale from those that struggle: it's rarely about the tools. It's about having clear processes, shared language, and systems that people actually use.
Now I help small and growing businesses build that foundation, always focused on the bigger picture of how sales actually happens in your organization.
How I work
The work starts with understanding how sales activity currently flows through your business.
Capture what matters
Configure HubSpot to collect the right information at the right moments—without creating busywork for your team.
Support consistent follow-up
Build systems that make it easy to stay on top of opportunities and never let good leads slip through the cracks.
Make progress visible
Create transparency around ownership and status so everyone knows where things stand.
The emphasis is always on clarity, usability, and shared understanding across the team.
Businesses I work best with
Small teams formalizing their sales process
You've been selling successfully but informally. Now you need structure that can support growth without slowing you down.
Founder-led businesses adopting a CRM for the first time
You know you need a system but aren't sure where to start. I'll help you build something that makes sense from day one.
Teams looking to bring structure to growth
You want to scale without adding unnecessary complexity. I stay focused on what you actually need.
Background
15+ years of hands-on experience supporting sales teams across different growth stages.
My background spans B2B media and medical device manufacturing. Both are industries where the sales cycle matters, relationships are everything, and a missed follow-up can cost you the deal.
This experience informs everything I do. I focus on practical systems that support real-world execution.
Credentials
Currently completing HubSpot's certification program to formalize expertise.
Based in San Diego, CA
Working with clients remotely, and happy to travel for in-person work when it makes sense.